The aim of TAC is to engage and educate fans attending A Day on the Green concerts on Towards Zero and the role that everybody has to play in achieving zero deaths and serious injuries on our roads.
Think Elton John vibes, because we did! Custom made glasses, glittery jackets, bright colours and an engaging space. Talking about road safety can be dry but we know how to bring in the fun. Not only did our team engage with event attendees and share critical road safety messaging but we also offered free breath testing, giving people an indication of where their BAC is sitting. Plus, if they came and talked with us, they walked away with some custom merchandise.
To roam the Australian Open during key times, activating their mascot program while working closely with Tennis Australia.
We roamed the Australian Open during key times, appeared on multiple news outlets both national and international. Facilitated the loaning of mascots to key celebrities. Created content for social media and made sure visitors to the Australian Open had a great time. We don’t like to just meet expectations we like to blow them away.
Drink Driving is a major contributor to road trauma on Victorian roads. Each year a high percentage of regional Victorians are killed or seriously injured on regional roads. The Activations at the major meetings provide a platform to engage with road users and reward “Hometown Heroes” who have an impact on the road safety behaviour of themselves and their community. With engagement focusing on the message of shared responsibility, we hope to have an impact on the behaviour of country road users and motivate each community to believe that Zero is Possible.
We created a beautiful site that incorporated racing fashion with TAC branding that would entice attendees to come to talk with us. We worked with TAC and CRV to select key race and picnic meets so that we could get the messaging out to as many people as possible. Our activation was fully scalable so that it would fit in any location and was able to be driven around Victoria. We designed and sourced merchandise that was gifted to race attendees after engaging with us. We had a fully trained team of brand ambassadors that not only spoke with attendees about key messaging but were also trained in breath testing.
Spread the message of WorkSafe Victoria being the primary community partner for the Melbourne Victory Village and that everyone deserves a safe workplace.
Amplified the WorkSafe brand recognition from 2018/19 Season. The activation at the Season launch became iconic for WorkSafe and the MVFC partnership. Yellow and white tones popped and came alive on the lush green of Grand Slam oval. The Season Launch was a relaxed day as fans and families came as a destination as opposed to a pre game activity and enjoy the space for a couple of hours.
Share the messaging of ‘Love the Game, Not the Odds’ at key sporting events.
We worked closely with VRGF and their key partnerships to develop a calendar for activations. We developed a mascot to help share the message with families and, created tiered events so that we could activate to suite the need of the day. Family Day? We’ve got face painters. Peak of summer? We’ve got it covered with a slushie activation. Grand final? Let us cover every entrance.
Create an activation that focuses on the vehicle safety element of the Towards Zero road safety strategy.
We engaged Spacecube to set up a ‘Clubhouse’ at the Victorian Open that encouraged attendees to take a closer look at what was going on. We coordinated with a local car dealership to display a car that has a TAC approved 5-star safety rating and we created a ‘chill zone’ for attendees to relax in. With the help of virtual reality, we were also able to showcase many other 5-star safety rated cars and how this rating helps in everyday life. Like all Loco activation, we deployed our brand ambassador team to engage with attendees and take them step by step through the activation in a fun and engaging way answering many curious questions as they went.